Welcome to Elara
Elara is dedicated to redefining pearls for the modern era. Our mission is to make pearls an everyday part of our customers' lives, showcasing their versatility and timeless elegance. We create jewellery that complements any outfit, reigniting a passion for real pearls and fostering a community of connection and love.
At Elara, we believe in inspiring thoughtful and conscious living through the elegance of pearls.
Savita K. Lohan
Founder & Visionary
About the Founder
I'm Savita K. Lohan, the visionary behind Elara. My journey with pearls and minimalist jewellery began in childhood, fuelled by a deep curiosity about nature's creations. This fascination inspired me to transform my creativity into a passion, leading to the founding of Elara.
With 5 years of experience in Talent Acquisition, I decided to make a bold career shift to follow my true passion for jewellery. Coming from an Army background and being married to an army officer, I faced the unique challenges of frequent relocations to remote areas. However, I was determined not to choose between my family and my career.
This blend of stubbornness and creativity gave birth to the dream of Elara. My unwavering commitment to quality, elegance, and customer satisfaction is at the heart of Elara's mission.
My vision for Elara is to create a fashion jewelry brand that is minimalist yet elegant. Whether for the office, parties, traditional events, or western looks, our pearls are there for you. I aim to reignite the passion for pearls among youth, elders, and children.
Our Story
Elara was born out of a desire to bring back the passion for real pearl jewelry in a way that resonates with today's youth. Recognizing that the market was saturated with traditional designs, we set out to create a collection that is minimalist yet classic, making pearls a must-have accessory for every wardrobe.
Our journey began with a vision to lead the industry in creating contemporary pearl jewelry that speaks to the youth, setting trends and redefining elegance for generations to come.
Our Philosophy
At Elara, our philosophy is centered around innovation, quality, and connection. We believe in constantly innovating to bring fresh, modern designs that redefine pearl jewelry.
Innovation
Bringing fresh, modern designs that redefine pearl jewelry for the contemporary world.
Quality
Unparalleled commitment to craftsmanship ensuring each piece is timeless and elegant.
Connection
Building a community connected by love for pearls, fostering belonging and mindful living.
Our core values of thoughtfulness, elegance, and customer-centricity guide every aspect of our business.
Our Collection
Elara's collection features a diverse range of pearl jewellery, from classic strands and elegant earrings to bold, contemporary designs. We pride ourselves on offering something for everyone, whether you're seeking a timeless gift for a loved one or a statement piece for yourself.
Our pearls are sourced from the finest farms around the world, ensuring that each gem meets our rigorous standards for beauty and quality. From the lustre of Akoya pearls to the unique charm of Baroque pearls, our collection showcases the natural splendor of these exquisite gems.
Sustainability Commitment
Elara is committed to sustainability and ethical practices in every aspect of our business. We believe in promoting thoughtful and conscious living, and this extends to our approach to sustainability.
Our pearls are sourced responsibly, and we prioritize eco-friendly practices in our production processes. We are dedicated to minimizing our environmental impact.
At Elara, we are constantly seeking ways to improve our sustainability efforts, from reducing waste to supporting fair trade practices.
Our Team
Our team at Elara consists of passionate professionals with a deep love for jewelry and a commitment to excellence. From our skilled artisans who bring designs to life to our knowledgeable customer service representatives, we are dedicated to ensuring your experience with us is extraordinary.
Contact Us
For inquiries, personalized consultations, or to learn more about our collection, please feel free to reach out to us.